Jaguar Unveils Brand Overhaul to Mark All-Electric Transition

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto brand has described its new philosophy as "Exuberant Modernism" characterized by "bold designs, unexpected and original thinking."The new thin and rounded typeface couldn't be more different than the sleek condensed sensibilities of the original logo, forgoing the think lettering for an ultramodern wordmark that combines uppercase and lowercase letters. The logo is not all ...